Last Updated: October 2026
This Cookies and Similar Technologies Policy (“CST Policy”) explains how Aretum, its affiliates, and subsidiaries use cookies, pixels, tags, local storage, software development kits, and similar technologies on http://www.aretum.com and related webpages that link to this policy (“Site”). These technologies may collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with a visitor, browser, or device. To the extent information collected through these technologies is personal information, Aretum’s Privacy Policy also applies and complements this CST Policy. California residents should also review Aretum’s California Privacy Notice for additional disclosures and rights information.
We may update this CST Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. Any updated version will be posted on or through the Site and will be effective when made available, unless otherwise stated. If you have questions about this CST Policy, please contact us at webmaster@aretum.com.
What Are Cookies and Similar Technologies?
Cookies are small text files placed on your browser or device when you visit a website. Similar technologies, such as pixels, tags, scripts, local storage, and analytics tools, may perform related functions. These technologies help the Site operate, remember preferences, understand how visitors use the Site, improve performance, support security, and, where applicable, provide or measure content, advertising, or communications.
Cookies may be set directly by Aretum as first-party cookies or by third-party service providers as third-party cookies. First-party cookies are generally used to operate the Site, remember preferences, support security, and understand how visitors interact with Aretum webpages. Third-party cookies or similar technologies may be used by service providers that support analytics, security, recruiting, embedded content, advertising, or other website functionality, subject to the visitor’s cookie choices and applicable law.
Cookies may also be either session cookies or persistent cookies. Session cookies are temporary and typically expire when you close your browser. Persistent cookies remain on your browser or device until they expire, are deleted, or are changed through your browser settings or Aretum’s cookie preference tools.
Depending on how they are used, cookies and similar technologies may collect browser or device information, usage information, IP address, approximate location inferred from IP address, referring URLs, pages viewed, time spent on pages, links clicked, and related interaction data. We do not use cookies to collect precise geolocation information unless we provide notice and obtain consent where legally required.
What Types of Cookies and Similar Technologies Do We Use?
Aretum, its affiliates, and subsidiaries use the following categories of cookies and similar technologies, depending on the features available on the Site:
- Strictly necessary cookies: Required for the Site to function, support security, enable navigation, and provide requested services.
- Functional cookies: Help remember preferences or settings and improve the visitor experience.
- Analytics and performance cookies: Help us understand Site traffic, usage patterns, technical performance, and areas for improvement.
- Advertising or targeting cookies: May be used to deliver, measure, or improve relevant content or advertising, including through third-party services, where applicable.
- Social media or embedded-content technologies: May be used when the Site includes embedded tools, videos, posts, or sharing features from third-party platforms.
Technologies We Currently Use
The Site currently uses Google Analytics, Microsoft Clarity, WordPress, Rank Math SEO, Workable, and security or load-balancing technologies. Aretum also uses a consent-management platform and Cookie Preferences Center to help visitors manage non-essential cookie choices where available. Additional technologies may be used from time to time and will be reflected in Aretum’s Cookie Preferences Center.
| Cookie / Technology | Provider | Purpose | Type | Retention | |
| _ga | Google Analytics | Analytics and usage measurement | Performance | Up to 14 months, subject to the user’s cookie preferences and applicable Google Analytics retention settings | |
| ga* | Google Analytics | Analytics and usage measurement | Performance | Up to 14 months, subject to the user’s cookie preferences and applicable Google Analytics retention settings | |
| _clck | Microsoft Clarity | Analytics and site interaction measurement | Performance | Up to 1 year, subject to the user’s cookie preferences | |
| _clsk | Microsoft Clarity | Session analytics | Performance | 1 day, subject to the user’s cookie preferences | |
| WordPress cookies | WordPress / Site provider | Site operation, preferences, security, and administrative functions | Necessary or functional | Session to 1 year, subject to the user’s cookie preferences | |
| Rank Math SEO | Rank Math / Site provider | Search engine optimization, site metadata, performance insights, and related website functionality | Functional or performance | Up to 1 year, subject to the user’s cookie preferences | |
| Workable | Workable | Recruiting, job posting, application, and candidate-submission functionality | Functional or necessary | Up to 1 year, subject to the user’s cookie preferences | |
| Security and load-balancing technologies | Aretum and service providers | Security, fraud prevention, traffic management, and Site availability | Necessary | Session to 1 year, subject to the user’s cookie preferences | |
A current list of cookies and tracking technologies, including any updates to the technologies listed above, can be viewed through Aretum’s Cookie Preferences Center.
California and U.S. State Privacy Rights
California residents may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, including rights to know, access, delete, correct, and opt out of the sale or sharing of personal information where applicable. California residents may also have the right to limit the use and disclosure of sensitive personal information where applicable. Aretum recognizes and processes Global Privacy Control signals as required by applicable California law.
Where required by applicable law, Aretum, its affiliates, and subsidiaries provide an appropriate method for visitors to exercise privacy choices, which may include a “Do Not Sell or Share My Personal Information,” “Limit the Use of My Sensitive Personal Information,” or “Your Privacy Choices” link or preference-management tool. Aretum, its affiliates, and subsidiaries recognize and process Global Privacy Control (GPC) signals as required by applicable California law. Because these signals may be browser- or device-specific, you may need to enable the setting separately on each browser or device you use.
Aretum, its affiliates, and subsidiaries do not sell personal information for money. Certain analytics, performance, advertising, or similar technologies may be considered a “sale,” “sharing,” or targeted advertising under some state privacy laws when they are used to measure, personalize, or improve content, advertising, or visitor interactions. Where required by law, Aretum, its affiliates, and subsidiaries provide opt-out choices for these activities through their privacy choices link or Cookie Preferences Center.
Residents of other U.S. states may also have privacy rights related to targeted advertising, sale of personal information, profiling, and universal opt-out mechanisms depending on the state law that applies. The United States does not have a single federal cookie-consent law; instead, state privacy laws increasingly require clear disclosures and opt-out mechanisms for certain uses of cookies and online tracking technologies.
For more information about how Aretum, its affiliates, and subsidiaries collect, use, disclose, and protect personal information, please visit Aretum’s Privacy Policy. California residents may review additional disclosures and available rights in Aretum’s California Privacy Notice. Virginia residents may have the right to appeal a decision regarding a privacy request by contacting Aretum through the methods identified in the Privacy Policy.
Consent, Legal Basis, and Withdrawal of Preferences
Where GDPR applies, Aretum, its affiliates, and subsidiaries use strictly necessary cookies based on their legitimate interests in operating, securing, and maintaining the Site. Aretum, its affiliates, and subsidiaries use analytics, advertising, and similar technologies based on consent where consent is required by applicable law.
For visitors located in jurisdictions that require prior consent for non-essential cookies, analytics, performance, advertising, and similar technologies are not activated until the visitor provides the necessary consent through Aretum’s cookie preference tools. Visitors may withdraw or modify their cookie preferences at any time through the Cookie Preferences Center.
Aretum’s consent-management platform may store a record of a visitor’s cookie choices, including consent status, preference selections, and related technical information, to remember those choices, apply them during future visits, and help demonstrate compliance with applicable privacy and data protection laws.
How Do I Manage Cookies and Privacy Choices?
You can manage cookies through your browser settings. Most browsers allow you to block, delete, or receive alerts about cookies. If you disable cookies, some Site features may not operate as intended. Where available, you may also use our cookie banner, preference center, or privacy choices link to manage non-essential cookies or opt out of certain data uses.
If your browser or extension sends a recognized opt-out preference signal, such as Global Privacy Control, we will process that signal as required by applicable law. Because these signals may be browser- or device-specific, you may need to enable the setting separately on each browser or device you use.
Third-Party Technologies
Third-party service providers may use cookies or similar technologies on our Site to provide analytics, security, advertising, recruiting, search engine optimization, embedded content, or other services. These third parties may collect information directly from your browser or device and may collect information about your activity on the Site, across different websites, or over time, depending on the technology used and your privacy choices. Third parties process information according to their own policies, and we encourage you to review the privacy and cookie policies of any third-party services you interact with.
Some third-party providers that support the Site may process information in countries other than the country where the visitor is located, including the United States. Where required, Aretum relies on appropriate safeguards, contractual commitments, and provider controls designed to protect personal information transferred or processed across borders.
Retention
Unless a visitor changes preference settings, cookies and similar technologies generally retain data for the periods identified in the Cookie Preferences Center or the table below. Session cookies are deleted when you close your browser. Persistent cookies remain until they expire, are deleted, or are changed through your browser or cookie preference settings. Analytics reporting-data retention may also be subject to provider-specific settings. For example, Google Analytics retention controls apply to certain user-level and event-level data used for advanced analysis, such as Explorations and funnel reports, and do not necessarily affect standard aggregated reports.
| Category | Retention |
| Strictly necessary | Session to 14 months unless the user changes preferences |
| Functional | Up to 14 months unless the user changes preferences |
| Analytics and performance | Up to 14 months unless the user changes preferences |
| Advertising or targeting | Up to 14 months unless the user changes preferences |
| Social media or embedded content | Up to 14 months unless the user changes preferences |