Six Plays Offering Step-By-Step Guide through the UX Process
Can be Applied to Any Website, Software or Web/Mobile Application

Play 1: Create a User-Centric Design Process
Drive Design Decisions from User Input

Play 2: Define Initial Requirements
Gather Business Needs and Goals from Stakeholders

Play 3: Conduct User Research
Employ Quantitative and Qualitative Research Methods

Play 4: Analyze Research Results
Understand Users through Visual Diagrams

Play 5: Produce Wireframes & Prototypes
Brainstorm Structure and Essential Elements Using Wireframes and Prototypes

Play 6: Conduct User Testing
Perfect the Digital Product through Continuous Testing

